LaLiga Continues Its Off-The-Field Growth With Technological And Social Initiatives

Despite the disruption caused by the global pandemic, LaLiga was able to continue its off-the-field growth.
From technological to social areas, new successes were achieved to enhance the league’s global status.

A defining feature of the 2019/20 season was the disruption caused by the COVID-19 pandemic, with global competitions suspended and many events and projects moving online. But this has not prevented LaLiga from continuing its global off-the-field growth in the form of technology development, commercial agreements and social initiatives.

The pause in competitions presented a unique challenge for all sports institutions, but even as stay at home measures were being observed, LaLiga began working towards the return of professional football in Spain.

In coordination with several European leagues and other industry stakeholders, LaLiga worked closely with the clubs, the High Sports Council and public health authorities on two ambitious protocols: a Return to Training Protocol and, subsequently, a Match Protocol. Thanks to these initiatives, matches were able to resume on 11 June 2020.

Successfully completing the season was without question the standout achievement of 2019/20, particularly considering that football is an industry which generates 185,000 direct and indirect jobs, equates to 1.37% of Spanish GDP and contributes €4.1 billion in tax. However, this only tells a small part of the story.

1. LaLiga received R&D+i certificates for over 20 of its apps and platforms

LaLiga received a distinction in June 2020 for its commitment to innovation through the Spanish Innovation Certification Agency (ACIE) and European Quality Assurance (EQA).

‘Calendar Selector’, the tool designed by LaLiga to optimise TV audiences and stadium attendance through the use of artificial intelligence, was one of those selected, along with the applications created by the LaLiga piracy department to fight the illegal viewing of matches such as ‘Marauder’ and ‘Lumière’. ‘Tyche’, the technology for monitoring possible match-fixing, was also recognised.

Furthermore, some twenty applications and tools created by LaLiga were certified as Technological Innovations, such as its OTT platform, the ‘Mediacoach’ and ‘Horeca’, tools developed by the BI & Analytics department and other corporate applications such as the Clubs Portal and the new LaLiga website.

Read more – https://newsletter.laliga.es/global-futbol/ten-milestones-laliga-2019-20-season/rrss