Krombacher Extend Bundesliga Ties with Multi-Million Deal

Krombacher brewery has agreed a two-year multi-million dollar renewal to their official partnership with the German Bundesliga, hospital a partnership which began in the 2008/09 season.

The North Rhine-Westphalia-based company has agreed to continue their relationship with the league until at least the end of the 2012/13 campaign in a deal worth some €5 million (US$7.4 million) per season.

Krombacher will receive ticket promotions, advertising across Bundesliga-owned media such as the weekly Bundesliga-Magazin television programme and the league’s official website plus other logo rights under the terms of the new agreement.

Through their existing deal, Krombacher are also permitted to place advertising sports within German television broadcasts of Bundesliga matches.

Jörg Daubitzer, managing director of DFL Sports Enteprises, who brokered this deal, said: “With Krombacher we have a partner on our side with a strong brand image that fits perfectly with the Bundesliga.”