Kentaro to Market Global Media Rights for Audi Cup

Global sports rights marketing agency Kentaro have announced they have been awarded for the third time in a row the global media rights for the Audi Cup.

This years event will involve treble winners Bayern Munich, buy Manchester City, generic AC Milan and Brazilian side Sao Paulo which will be at the Allianz Arena in Munich on 31 July and 1 August.

Kentaro have been distributing the rights to the prestigous tournament since 2009 and national Tv rights will be added this year.

“We are delighted to be marketing partners of the Audi Cup with FC Bayern Munich for the third time,” said Stefan Fueg, Kentaro Germany´s Managing Director. “We have been partners of the Audi Cup since the beginning in 2009 and this continuity confirms how much Audi has benefited from our partnership.”