The Jockey Club Unveil Alzheimer’s Society As New Charity Partner

Alzheimer’s Society, the UK’s leading dementia charity, has been announced as The Jockey Club’s new official charity partner.

This new two-year partnership will aid Alzheimer’s Society by increasing the company’s awareness and raising money to help benefit the charity’s work.

The charity will also work with The Jockey Club to become more dementia friendly, including rolling out the Alzheimer’s Society’s Dementia Friends programme. With over three million Dementia Friends already and over 400 dementia friendly communities, the programme is transforming the way the nation thinks, acts and talks about the condition.

Paul Fisher, Chief Executive of Jockey Club Racecourses and Chairman of The Jockey Club’s Charity Committee, said: “We’re delighted to be welcoming Alzheimer’s Society into The Jockey Club family and really excited about how we can work together over the next two years.

“It was quickly apparent that Alzheimer’s Society would be an outstanding charity partner for us. The charity works tirelessly to improve research into dementia and the people affected by it while also enabling people living with the condition to stay connected.

“We can help those people in our local areas by making them feel welcome at our racecourses. Because there are Alzheimer’s Society local support services close to each of our 15 courses we can liaise directly on a local level, as well as lasting education for employees and customers beyond the partnership period.

“What was particularly striking to learn was that while 52% of the UK’s population will be affected by Alzheimer’s in their lifetime, for every £1 currently spent on research into dementia, £7 is spent on cancer research. We’re especially keen to help them raise not only funds but also awareness wherever and whenever we can.”

Sinéad Donoghue, Head of Corporate Partnerships, Alzheimer’s Society, said: “Alzheimer’s Society is delighted to be uniting against dementia with The Jockey Club. Nearly one million people are living with dementia in the UK, and someone develops the condition every three minutes.

“With this new partnership, we will be able to raise vital funds for critical research and support services, making that all-important difference to people affected by dementia. Dementia can cause many changes, but people still love to engage with the same hobbies. We will be supporting The Jockey Club to become more dementia friendly across its sites, ensuring that people affected by the condition can continue to enjoy the sport they love.”