JOC Sponsorship Program Sets Funding Target

The Japanese Olympic Committee’s (JOC) Symbol Athlete sponsorship program aims to raise US$6.7million over four years.

Popular Japanese figure skater, Yuzuru Hanyu has become the latest athlete to join the program, which is comprised of top Japanese athletes. Sponsors receive image rights of the athletes signed up to the program.

Skaters Daisuke Takahashi and Joji Kato are reportedly planning renew their involvement with the program and women’s speed skater Nao Kodaira could soon join the program.{jcomments on}