Italian Serie B Agree Partnership With MSC Cruises

Italian football’s Serie B has agreed a one-year deal with tour operator MSC Cruises.

The company will be a partner of the country’s second division football league for the remainder of the 2014/15 season.

They will benefit from branding on pitchside advertising boards at the home stadiums of all 22 Serie B teams.

MSC Cruises will also run joint initiatives with the league, as well as providing all clubs with the chance to run workshops aboard its cruise liners.

“This partnership is a great opportunity for Serie B hosting another prestigious brand,” said Lega Serie B director general Paul Bedin.

“We believe we are for MSC Cruises an interesting catchment area by virtue of our presence in the Italian regions and thanks to the duration of the championship, which ensures visibility ten months a year.”