ISU inks strategic partnership with Chinese National Sports Group
September 5, 2024
The International Skating Union (ISU) has announced a strategic partnership with the Chinese National Sports Group (CNSG), as it continues to innovate and grow Short Track Speed Skating globally.
This partnership sets the stage for a new era of growth in the world of Short Track, a sport that enjoys tremendous popularity in China, especially after the successful delivery of the Beijing 2022 Olympic Winter Games.
By joining forces with CNSG’s extensive reach and expertise, the ISU is confident that this collaboration will further enhance visibility and passion for the sport, while deepening connections with the fans’ community in China and worldwide.
The ISU President, Jae Youl Kim, expressed great enthusiasm about this partnership, stating: “We are thrilled to embark on this new partnership with CNSG. Together, the ISU and CNSG share a strong commitment to unlocking the full potential of Short Track around the world, offering greater opportunities for our skaters, and creating more value for our commercial partners.”
The ISU Director General Colin Smith underscores the promising changes ahead for Short Track as from season 2024/2025: “The debut of CNSG’s partnership across multiple ISU Championships will coincide with the launch of the Short Track World Tour, a new dynamic, entertaining and highly engaging series of global events across North America, Asia and Europe. The collaboration with CNSG aligns with ISU’s goals to re-imagine the spectators’ experience, increase fan engagement as well as bring a fresh and innovative dimension to the sport.”
The Chairman of CNSG, Mr. Gu Haoning, further shares Mr. Smith’s excitement: “CNSG, being the pioneer of Chinese sports industry, is excited about the partnership with the ISU. We are committed to continue promoting skating after the Beijing 2022 Winter Olympic Games and unlock further the potential of Short Track Speed Skating in China and beyond.”