The iSportconnect Weekly Deals Update
January 17, 2020
W Series + Formula 1
W Series have added new races into their 2020 calendar that will see them combine with Formula 1 during their race weekend.
BodyArmor + 19 MLB Teams
BodyArmor have announced exclusive partnerships with 19 MLS franchises at a promotional event.
FC Barcelona + FBS
FC Barcelona and FBS have reached a new global partnership agreement, whereby the broker specialising in Forex trading is to become the soccer club’s Official Trading Partner for the next four years, through 30 June 2024.
Nike + T1 Esports
Nike today announced its exclusive apparel partnership with global Esports organisation T1 Entertainment & Sports.
Bayern Munich + Audi
Bayern Munich and Audi have extended their current partnership for an extra four years until 2029.
PSV + Puma
PSV Eindhoven have agreed a five-year deal with the German sports apparel company PUMA.
Euroleague + Genius Sports
Euroleague Basketball has granted Genius Sports Group, a leader in sports data technology, the official rights to capture and distribute its live data to the global betting industry.
Team GB + British Airways
Team GB has appointed British Airways as its official airline partner ahead of the Tokyo 2020 Olympic Games this summer.
Right Formula + Marketing Minds
Award-winning global sports and entertainment consultancy Right Formula has acquired marketing services agency Marketing Minds.
Bundesliga + AWS
Amazon Web Services and the German Bundesliga have announced that they have struck a deal to make AWS its official technology provider.
MLS + BeIN Sport
BeIN Sports have acquired Major League Soccer Rights in 11 countries until the end of the 2022 season.
Other Deals
Fortuna Dusseldorf + Henkel
Haas F1 + MindMaze
Major League Rugby + Catapult Sports
ITV + World Rally Championship
RFU + Bollinger
Mitsubishi Electric – PGA Tour
Tenocasa Group + Getafe
National Lacrosse League + BetMGM
Atlanta Hawks + Chase Bank
NBA + Apple Music