The iSportconnect Weekly Deals Update
October 25, 2019
Jeep will pay an extra €25 million each year for their partnership with Juventus. This is due to Juventus’ success in recent years which has increased brand awareness exponentially.
Liverpool Football Club’s official kit supplier from the beginning of the 2020-21 season will be Nike, in a five-year deal. This deal is now confirmed following the club’s court case victory over New Balance.
Manchester City and Nestlé have announced a new multi-year partnership to become the Official Coffee, Vegan and Vegetarian Partner of the club.
The Miami Heat have extended their American Airlines partnership to a worldwide deal. American Airlines are now the team’s official airline and international marketing partner.
Sky Sports Racing has agreed to a multi-year rights partnership deal with the New York Racing Association. Sky Sports will have exclusive UK and Ireland broadcast rights for all races from Woodbine, Saratoga, Aqueduct and Belmont Park Racecourses.
Formula One have agreed a deal with Twitch to show the Mexico Grand Prix weekend. All sessions of the race weekend in Mexico will be live-streamed in Germany, Switzerland, Luxembourg, Denmark, Norway and Sweden.
NBA and Tabcorp combine for multi-year partnership deal. Tabcorp will now become an authorised betting operator of the NBA in Australia.
Eurosport and ATP Tour expand partnership in five European countries, the Czech Republic, Hungary, Romania and Slovakia.
Sportsbet.io expands Flamengo deal. The company had signed a three-month agreement with the club, however they have now extended the deal which will also include shirt sponsorship.
Three startups, WSC, Formalytics and LiveLike, have agreed partnership deals with UEFA. These new deals have come from UEFA’s Start-Up Challenge, which started in January this year.
Dentsu have signed a deal with the Copa America until 2028.
Utah Jazz have signed an additional three-year extension to their jersey sponsorship with Qualtrics.
Barcelona and Supponor agree to multi-year deal.
Red Bee and Spring Media Announce Women’s Football OTT Service.