iSportConnect Sports Tech Partnership Index powered by SportsTech Match – July 2024
August 5, 2024
Who’s hot in sports tech? Who is doing deals? Who is creating new, innovative partnerships? That’s what the Index attempts to dig into on a monthly basis. Whether established players or the up-and-coming stars, we go a little deeper for you…
SportsTech Match recorded 67 new or renewed deals and partnerships featuring tech companies in sport during the month of July. This month’s index is topped by AI automated video highlights company Magnifi who reported five new partnerships with rights owner / holder clients in various geographies, and covering a diverse range of sports.
Video content creation and distribution solutions feature heavily in general in this month’s index with Playsight, Endeavor Streaming, and WSC Sports also reporting multiple new or renewed partnerships in July.
Appearances on the index by companies representing the athletes and performance sector are relatively limited but this month saw a strong representation with Teamworks, Iterpro, and SkillCorner all featuring (Skillcorner featuring for the first time).
Expect this trend to continue as performance tech continues to permeate teams in the lower tiers of sport and AI plays an increasingly significant role to optimise how athlete data is collected and leveraged to both improve performance and open up new use cases / business models.
Want to get access to the full and ‘near-live’ Tech Feed that drives the index?
The data powering the SportsTech Partnership Index derives from SportsTech Match’s automated, daily Tech Feed. It’s the first and only feed dedicated to sports tech partnerships from around the world designed to help tech companies and rights owners stay on top of the deals and partnerships being struck across the ecosystem.
Contact info@sportstechmatch if you would like to get early access to the feed and, for tech companies, to make sure that your announcements are being included in our monthly Index.