iSportConnect Sports Tech Partnership Index powered by SportsTech Match – April 2024

Who’s hot in sports tech? Who is doing deals? Who is creating new, innovative partnerships? That’s what the Index attempts to dig into on a monthly basis. Whether established players or the up-and-coming stars, we go a little deeper for you…

In April, SportsTech Match recorded 56 new or renewed deals and partnerships featuring tech companies in sports. A wide variety of partnerships were announced by AI automated video highlights company Magnifi, including with a broadcaster, a national governing body, a gaming platform and a sports rights agency, amongst others. This is a particularly hot category at the moment with both WSC Sports and Genius Sports also announcing partnerships in this space during the month of April. 

Fan engagement platform, Fanbase, continues to sign a high volume of deals with teams and leagues. In April, three new deals with lower league football clubs were announced as more and more clubs with lower budgets embrace technology as a way to optimise their operations and support their growth ambitions.

Also announcing three deals / partnerships this past month was Kitman Labs (who were top equal of last month’s sports tech partnerships index). Included in this number was a partnership with ‘More than Equal, a global independent motorsport initiative with a mission to find and develop the first female Formula 1 world champion. Kitman Labs also announced deals with two National Women’s Soccer League (NWSL) clubs as the market for athlete performance systems continues to grow across women’s sport.

Want to get access to the full and ‘near-live’ dataset behind the index?

SportsTech Match has created the only automated, near-live feed dedicated to sports tech partnerships from around the world to give tech companies and rights owners a snapshot of the deals and partnerships being struck across the ecosystem. Contact info@sportstechmatch if you would like to get early access to the alpha version of the feed.