iSportconnect Masterclass Event Explores Modern Brand Values

The iSportconnect Brands and Partnership Masterclass took place today at the De Vere Connaught Rooms in London.

He produced analysis which illustrated who created the strongest traction with their sport sponsorship between leagues, clubs and athletes, which produced interesting and surprising results.

Following this there was a panel on stage headed up by sports marketing advisor Tim Crow. He led a discussion between Simon Freedman, Country Manager – Football at Science in Sport, Paul Goodmaker, Head of Global Sponsorship at BP Castrol, and Bobby Brittain, Marketing Director of Godolphin.

The Panel assessed the value of Sponsorship and gave intriguing views on how success is measured with partnerships and whether this is now becoming more target based.

Following the networking lunch there was a second panel, once again hosted by Tim Crow, which focused entirely on betting partnerships within sport.

This panel, Matt Booth, Director from 32Red,  Russel Yershon, Head of Global Partnerships at Energybet and Ivan Lianhesko, Chief Marketing Officer at Parimatch, debated where the future of Sports betting will lie. They covered how brands are getting value from their gambling-based sponsors and how possible future restrictions could affect the market.

The final panel of the day was a topic on how to access the up and coming market that needs to be harnessed, generation Z, and how to interest and engage young people.

Ben Barker, COO of Monterosa moderated the discussion between Zarah Al-Kudcy, Head of Commercial Partnership Development at Formula One and Richard Berry, Commercial Director of Rokit Williams Racing, which centred on how to utilise the access to these new fans.

Completing the event was the interview of the day with Sam Jones, Managing Director of Wish by Dominic Quantrill of The Quantrill Partnership.

We will have a full round-up of the day’s events tomorrow.