iSportconnect hosts successful Sports Marketing Masterclass
October 20, 2016
iSportconnect and Epsilon hosted an engaging Sports Marketing Masterclass in London earlier today.
The event, at K&L Gates’ offices overlooking the stunning St. Paul’s Cathedral, saw some of the top executives and CMOs from the sports industry come to together to discuss the current issues facing sports marketing.
The panellists for the event included Craig Edmondson (Premier League), Adolfo Bara (La Liga), Peter Willems (UEFA), Gehrard Fourie (Nissan), Mick Desmond (AELTC), Hussain Naqi (Jacksonville Jaguars), Zarah Al-Kudcy (ECB), Jim Shearer (Molson Coors), Stuart Cain (The Ticket Factory) and Sean McKenna (Epsilon).
The panels were expertly moderated by Radha Balani, Will Collinson and Rob Quick.
The opening section of the event saw Hussain Naqi, SVP of International Development at Jacksonville Jaguars, Stuart Cain, managing director, The TIcket Factory and Sean McKenna account director at global marketing experts Epsilon discuss how new technology has increased fan engagement.
Moderated by Rob Quick, this panel looked at the different new media that are allowing sports rights holders to engage with international markets.
After the first-panel, Dugout gave a presentation at the event, launching their company to our delegates.
Dugout is a digital content platform, working with some of the biggest football teams in Europe, including AC Milan, Barcelona, Bayern Munich and Liverpool.
The second panel was moderated by Business Development Director at London Sport Radha Balani and featured Zarah Al-Kudcy, Head of Marketing at the ECB and Mick Desmond, Commercial and Media Director at AELTC.
Under the Chatham House Rule, the panelists gave an honest glimpse into how they market their product to the female fan base, using both traditional and new media.
The third and final panel featured Adolfo Bara, MD, sales and marketing at La Liga, Craig Edmondson, head of marketing at the Premier League, Gerhard Fourie, global brand strategy at Nissan, Peter Willems, head of marketing activities and sponsorship at UEFA and Jim Shearer, brand director at Molson Coors and was moderated by Will Collinson.
This panel was looking at building immersive and integrated partnerships, looking at how the brands work together with global football organisations.
The attendee list included representatives from the Premier League, UEFA, Google, NIke, Nissan, ECB, Chelsea FC, NBA, YouTube, NFL, La Liga, AS Roma, Jacksonville Jaguars, Molson Coors, AELTC, WWE, The FA, RFU, UFC, Manchester City, The O2, ITV Sport, BOA and many more.
in future events please contact adi@isportconnect.com
More event pictures below
