Brand Marketing Masterclass Enrique Arribas Alcolado Nuala Walsh

iSportconnect adds Santander and Standard Life Aberdeen to Brand Marketing Masterclass line up

August 24, 2017

iSportconnect is delighted to confirm two additional guest speakers for our Brand Marketing Masterclass on September 11.

Enrique Arribas, Brand and Corporate Marketing Director at Santander, and Nuala Walsh, Chief Marketing Officer at Standard Life Aberdeen, have been added to our distinguished list of industry thought leaders.

James Young, Head of Partnerships at Lucozade Ribena Suntory, Adolfo Bara, General Manager Marketing & Sales at LaLiga, Fiona Taag, Head of Global Sponsorship & Europe Marketing Communications at DHL, Tim Hunt, Head of Marketing at PGA European Tour, and Ali Russell, CMO at Formula E, will also speak at the event, which will be staged at the offices of Pinsent Mason in central London.

Brands are at the heart of the business of sport and the all-day event will offer an exclusive opportunity to discuss a challenging and fast-changing global business with industry experts.

Debates will be stimulating and the networking opportunities second to none, with current topics and challenges of tomorrow set to be on the agenda throughout a series of panels and keynote speeches.

Chatham House rules will be strictly adhered to, encouraging a free exchange of ideas.

Content programme

Panel One: What Do Brands Want From Sports Partnerships?

Brand marketing spend has changed drastically over the last five years with most Western markets witnessing over 50% of marketing budget being invested in digital.

Sports rights holders are responding to the changing needs of business with increased digital content output and a more analytical approach to understanding their customers.

However are they doing enough? Are sports bodies offering a relevant and effective mix of engagement opportunities that reflect how brands are buying audiences? Is there still too much reliance on classic sponsorship models?

Equally how do right holders create compelling propositions that make brands stand up and listen?

Panel Two: Working Together To Generate More Captivating Content

Sponsoring a sports property gives a brand a credible reason for entering and hosting the conversation, enabling it to create interesting content due to its access to players, managers and behind-the-scenes action.

Planning and delivering content has become a military operation so how can brands and right holders work best together to ensure this is done successfully? How much flexibility and trust is required between sports and brands to create real-time, honest and authentic content?

Panel Three: Building Value Through Data

Building value through data is not a new concept. Major retailers have been operating sophisticated CRM systems for decades superseded by today’s data blueprint leaders Amazon.

We all want to ‘Amazonify’ our respective businesses but how can brands and sports collaborate most effectively in using data? What are the partnership challenges? What technical solutions work best? Should brand and sports collaboration lead to monetization? Who’s doing it well?

Confirmed guest speaker list:

Enrique Arribas Alcolado, Brand and Corporate Marketing Director at Santander

Nuala Walsh, Chief Marketing Officer at Standard Life Aberdeen

James Young, Head of Partnerships at Lucozade Ribena Suntory

Adolfo Bara, General Manager Marketing & Sales at LaLiga

Fiona Taag, Head of Global Sponsorship & Europe Marketing Communications at DHL

Tim Hunt, Head of Marketing at PGA European Tour

Ali Russell, CMO at Formula E

This event is open exclusively to senior executives at brands, governing bodies and sport teams. Please contact Chris Edbrook (chris@isportconnect.com) to register your interest.

EVENT PARTNER

Pinsent_Masons

Brand Marketing Masterclass Enrique Arribas Alcolado Nuala Walsh