Partnerships, content and data among subjects discussed at iSportconnect’s very successful 2017 Brand Marketing Masterclass

iSportconnect, the largest global private network of sport business executives, has won high praise from delegates, speakers and partners for the 2017 Brand Marketing Masterclass.

The annual event was well attended, with over 120 high-ranking delegates present at Pinsent Masons’ offices in central London to discuss, network and connect around the topic of brands and sports partnerships.

LaLiga‘s General Manager of Marketing and Sales, Adolfo Bara, kicked off proceedings with a Keynote Speech detailing how Spain’s globally popular football league has redefined itself to deliver more value than ever for its partners.

The opening Panel of the day presented those in attendance with a unique opportunity to delve into LaLiga’s innovative work with high-profile brands as TAGHeuer‘s Sponsorship Director, Dominic Wolz, took to the stage.

Representatives from 12BET, DHL and EE were on hand on Panel Two to discuss the crucial topic of what brands want from sports partnerships, ensuring everybody in the room will have plenty of food for thought ahead of future endeavours.

Precious peer-to-peer discussions continued throughout lunch as delegates savoured an extensive network session while an array of food was served.

Attendees reconvened for a Case Study by Lucozade Sport‘s Head of Partnerships, James Young, who stressed how vital it is for marketers to evolve their approach within what is an ever-changing industry.

Formula E and Kodak helped form a stellar lineup on Panel Three, which focussed on how brands and right holders can best work together to create captivating content – plus the pitfalls to avoid.

Tom McDonnell, CEO at Monterosa, delivered an engaging Case Study on ‘Digital Engagement Insights’ including an innovative ‘Glue’ idea which was well received by all.

Panel Four proved to be a highlight for many as representatives from Standard Life Aberdeen, European Tour and Atlético Madrid explored the theme of data. Building value through data may not be a new concept but delegates certainly secured several original takeaways on the subject as a wealth of knowledge was shared between the trio of speakers.

Overall, a wide range of speakers, prestigious panellists and knowledgeable delegates combined to produce a memorable event.

Fiona Taag, Head of Global Sponsorship & Europe Marketing Communications at DHL, said: “As always, the event was a great opportunity to meet with sponsorship peers and exchange ideas, plus also a great reminder that we are all facing the same challenges… and the same opportunities!”

Danielle Atkins, Vice President of Brand and Creative at Kodak, said: “The iSportconnect Brand Marketing Masterclass was an excellent event. Great line up of speakers, extremely well moderated Panel sessions. Excellent balance between Sports Rights Holders and Brands.

“I found the event extremely insightful and very good from a networking perspective. I’d definitely attend another event and recommend it to others. Thanks for inviting me!”

iSportconnect has an exciting calendar of upcoming events and you can stay up-to-date with all future announcements on isportconnect.com. Please contact Chris Edbrook (chris@isportconnect.com) to register your interest.