Cryptocurrency Sponsorship sportsbiz

Inter Milan signs Gate.io as official sleeve partner

August 27, 2024

Gate.io, one of the world’s leading cryptocurrency exchanges, has announced a partnership with reigning champions of Serie A, FC Internazionale Milano – one of the most prestigious football clubs in the world, with more than 500 million followers worldwide.

For the 2024/25 season, Gate.io will become the Official Sleeve Partner for Inter, which will see its logo on the sleeves of the playing kits for both Men’s and Women’s teams, in addition to the Club’s U20 teams.

The club’s trophy haul includes 20 Italian league titles, 9 Coppa Italias, 9 Italian Super Cups, 3 UEFA Cups, 2 European Cups, 1 UEFA Champions League, 2 Intercontinental Cups and 1 FIFA Club World Cup.

The new partnership will focus on enhancing the fan experience and providing innovative services and engagements to the Club’s global fan base.

Throughout this exciting collaboration, fans can look forward to a range of exclusive content, joint-marketing activations, co-branded merchandise, alongside unique opportunities for fans to connect both on and off the field.

This partnership symbolises the fusion of traditional sports excellence with cutting-edge digital technology. Together, Gate.io and Inter are set to redefine the fan experience, offering unparalleled engagement to a global audience.

Gate.io is one of the world’s earliest cryptocurrency exchanges and a leader among compliant and secure digital asset platforms, offering diverse trading services with 100% user-verifiable Proof of Reserves. Further, the platform has consistently ranked as one of the top 10 cryptocurrency exchanges based on liquidity and trading volume on CoinGecko.

Besides its primary exchange services, Gate.io has diversified its ecosystem to offer decentralised finance, research and analytics, venture capital investing, wallet services, startup incubation, and more. The platform currently serves more than 17 million active users worldwide.

Alessandro Antonello, CEO Corporate, Inter, said: “We are delighted to welcome Gate.io as our new Sleeve Partner for our prestigious jersey. Thanks to this new agreement, Gate.io – which has over ten years’ experience in the sector and shares our innovative spirit – will gain extensive visibility in all the competitions that we will participate in.”

Dr. Han Lin, the founder and CEO of Gate.io, said “We are thrilled to partner with Inter, a club with a rich history and a passionate fan base. This partnership aligns with our commitment to innovation and community engagement. We are excited to bring new and exciting experiences to Inter fans around the world and to explore the many synergies between the worlds of football and digital assets.”

Cryptocurrency Sponsorship sportsbiz