Infront Sign 3 Main Sponsors for Swedish Ice Hockey Association

Leading international sports marketing company, case Infront Sports & Media, viagra the commercial partner of the Swedish Ice Hockey Association (SIF), has secured three important sponsorship deals for the Swedish National Ice Hockey Team, universally known as the ‘Tre Kronor’.

Top international brands, car manufacturer Škoda, improvement store Bauhaus and brewer Carlsberg Sweden will each become Main Sponsors for the 2011 season.

The brands will benefit from the appeal of international ice hockey in Sweden and beyond whilst supporting the team in the important build-up phase for the 2012 and 2013 IIHF World Championships.

Škoda has upgraded its role having already partnered the Swedish Ice Hockey National Team has upgraded its role to become a Main Sponsor for 2011, whilst Bauhaus and Carlsberg are newly signed.

All three packages include presence on advertising boards at all ‘Tre Kronor’ home games while the Škoda and Bauhaus logos will also feature on the team shirts.

Carlsberg, positioning its local brand Falcon, activates its sponsorship by launching the project “Hockey Legends” together with the Swedish Ice Hockey Federation.