Infront Secure Tissot as Timekeeper of Superbike Champs.

Leading sports and entertainment agency Infront Sports & Media has secured Tissot as Official Timekeeper and Sponsor of the FIM Superbike World Championship – the international road racing series organized and promoted by Infront Motor Sports.

As Official Timekeeper, ampoule Tissot will benefit from a strong presence at all events in the series – involving 13 rounds in 10 countries this year. In addition, Tissot will present the Superpole – the Saturday afternoon qualifying session that establishes the starting position of the riders in the main races.

François Thiébaud, President of Tissot, said of the deal: “The image fit with Superbike – speed and timing, precision and high performance – presents Tissot products in the right context and the growing television audience ensures a worldwide transmission of our messages.

“For more than a decade, Tissot has been the Official Timekeeper of the top class of MotoGP. Now, Tissot is proud to add this other major motorcycling World Championship, World Superbike, to its sponsorship activities, a category which brings motorcycling fans the link between great motorcycling champions and the public.”

Paolo Flammini, CEO of Infront Motor Sports, added: “Tissot is a top international brand with a tradition in sports sponsorship. With the long-term commitment to the FIM Superbike World Championship it acknowledges the series‘ professional development and growing popularity in the past as well as its potential for future growth.

“Time measurement is the essence of a racing competition and as Official Timekeeper, Tissot will strongly benefit from this focus. The global media coverage of the FIM Superbike World Championship will further multiply this effect and sustainably strengthen the association between brand and competition.“