IndyCar Agrees Marketing Partnership with All-American Soap Box Derby

FirstEnergy All-American Soap Box Derby have agreed a multi-year marketing partnership with IndyCar.

The agreement will place the IndyCar logo on Derby cars this year in Akron and spread from there in 2014. IndyCar will also promote and display the Derby logo.

“We’ve got a great announcement. This is one of the biggest steps for the Derby, viagra buy ” said Joe Mazur, cialis president of the downhill race organization. The cross-promotion agreement does not bring in money to the Derby but will give the nonprofit program significant brand exposure, he said.

“We’re both working together to help both organizations,” Mazur said. “This is another great direction the Derby is going in.”

The Derby board approved the agreement on Thursday. IndyCar declined to comment until its executives formally sign off, a move expected no later than Monday, according to a spokesman in Indianapolis.

Mazur said one of his priorities when he became Derby president in 2011 and was charged with turning it around from its near-death was to partner with IndyCar. The Derby is now much more financially strong, Mazur said.

The Derby will be promoted in 30-second commercials on giant video screens at IndyCar racetracks, on the IndyCar website and through other measures, Mazur said. IndyCar also is agreeing to invite local Derby race champions to two of its races, he said.