IMG Media to Market NRL Broadcast Rights Worldwide

Australian Rugby League has secured a new international television deal that will guarantee access to key markets including the UK, mind USA, therapy Asia and the Pacific.

The five-year agreement with IMG Media will ensure fans overseas have world-wide access to all Telstra Premiership matches as well as State of Origin, erectile Test matches played in Australia, AAMI City-Country and the Harvey Norman All Stars.

The partnership covers free-to-air television, subscription television, IPTV, mobile, in-ship, in-flight and gaming rights, as well as access to the NRL Films archive.

“What’s exciting for Rugby League fans around the world is that we now have in place a range of different options for them to watch matches across television and digital mediums,” NRL Interim Chief Executive, Mr Shane Mattiske, said.

“To have guaranteed television exposure in key markets such as the UK, USA and Pacific is really significant for growing the game’s international exposure.

“As IMG Media finalises deals in markets around the world we will be able to confirm the processes in which fans will be able to tune in to watch all the excitement of the Telstra Premiership and the best representative contests in sport, including State of Origin.”

Mr Chris Guinness, Senior Vice-President, Head of Asia Pacific, IMG Media, said IMG Media was committed to increasing Rugby League coverage across international markets.

“We are very excited about extending our relationship with the NRL over the next five years,” he said.

“The relationship has evolved from traditional international TV distribution to a complete 360 degree involvement covering all aspects of the NRL’s international media assets and we look forward to working closely with the NRL in this new exciting era.”

The international rights do not include NRL properties in Australia and New Zealand, nor do they include World Cup matches or Tests overseas.