IMG and SUM Awarded Copa America Centenario Commercial Rights
December 2, 2015
The Confederation of North, order Central America and Caribbean Association Football (CONCACAF) and South American Football Confederation (CONMEBOL) has appointed IMG and Soccer United Marketing (SUM) to market and service the Copa America Centenario 2016’s commercial rights.
The decision, which was ratified by the tournament’s Executive Committee, followed a thorough and successful Request for Proposal (RFP) process.
The Copa America will enter its centenary year in 2016 and take place in the United States.
The combined bid from IMG and SUM was selected from 12 responses based on criteria which included; proposed financial models, the bidder’s reputation, responsiveness, capabilities, resources, experience in the field, and preparedness to move quickly to market and service the rights.
The tournament’s Executive Committee engaged a global advisory firm, to perform an independent assessment of the entire bid process. All bids were evaluated against these predetermined
“CONCACAF is excited about the opportunity to work with IMG and SUM, as they will play an integral role in building the commercial success for this historic Copa America Centenario,” said Alfredo Hawit, CONCACAF President.
“We are proud of the RFP process and the large interest it attracted in the marketplace. Involving global brands and worldwide broadcasters will ensure that soccer fans from around the globe will enjoy what we expect to be a once in a lifetime event.”
Juan Angel Napout, CONMEBOL President, said: “This commitment is an integral part of the governance reforms taking place at CONMEBOL in order to ensure transparency and benefit all our member associations.”
Ioris Francini, President of IMG Events & Media, said: “We are delighted to have been awarded these rights alongside our partners at Soccer United Marketing (SUM) and will strive to maximise awareness and broadcast reach across the world.”
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