ICC inks global partnership with Sobha Realty
2 days ago
The International Cricket Council (ICC) has announced a major new partnership in which the international luxury real estate brand Sobha Realty has become a Global Partner for ICC Men’s events.
The partnership will showcase Sobha Realty’s meticulous attention to detail and will draw synergies with the moments of brilliance that are synonymous with ICC pinnacle events. It reinforces Sobha Realty’s position as a leading global real estate player, reflecting a shared pursuit of excellence, precision, and global influence.
Spanning a visible presence in-stadia and with further touchpoints across broadcast and digital channels, ICC and Sobha Realty will develop content that celebrates the ‘Art of The Detail’ and the outstanding moments of precision that define elite-level cricket.
The partnership will also spotlight Sobha Realty’s detail-oriented approach to design and hospitality, offering guests unique viewing experiences starting with the ICC Men’s Champions Trophy 2025, when the eight best teams in the world compete for the iconic white jackets across Pakistan and the United Arab Emirates from 19 February.
ICC Chair, Jay Shah said: “We are delighted to welcome Sobha Realty as a Global Partner in the ICC’s Commercial Partner Programme, aligning with some of the most iconic events in the cricketing calendar. This partnership represents a powerful fusion of two brands that share a commitment to excellence and passion. With the ICC Men’s Champions Trophy just around the corner, we look forward to seeing how this collaboration will enhance the legacy and impact of ICC events on a global scale.”
Mr. Ravi Menon, Chairman of Sobha Group, said: “Our partnership with the ICC marks yet another milestone in Sobha Realty’s global journey. It reflects our shared commitment to delivering exceptional experiences to a worldwide audience while reinforcing our presence on the international stage.”
“This collaboration is a testament to our pursuit of excellence, aligning Sobha Realty with the world’s finest. It extends our engagement with millions of passionate fans across continents, further enhancing our global influence,” he added.
The collaboration between ICC and Sobha Realty is poised to redefine fan experiences, celebrating the art of precision and excellence, both on and off the field.