IBSF Strikes Strategic Partnership With IMG

The International Bobsleigh & Skeleton Federation (IBSF) has signed a long-term strategic partnership agreement with IMG to work alongside the organisation on multiple aspects of their business from 2022-2030.

The IBSF and IMG will work jointly on marketing the media and sponsorship rights following the federation’s decision to manage their commercial business in-house. IMG will also provide support and expertise across other areas such as licensing, production, digital, streaming, hospitality and data analytics.

IBSF President, Ivo Ferriani, said: “Following a tender process over the past months we decided to work with IMG as they have shown the same passion and vision for our sports. The sports world faces many challenges going forward and we are happy that we will have IMG as our strategic partner onboard to walk beside us for the next two Olympic cycles.”

Christian Salomon, SVP, IMG, Germany, Austria and Switzerland, said: “Our aim is to support the IBSF and take these great properties to the next level, attract a younger, more modern audience and expand the footprint globally. We plan to help develop the event structure and improve production and content creation so we can increase reach, revenue and brand awareness. This is a very exciting partnership!”

The IBSF has 74 members and conducts almost 200 races on three continents – North America, Europe and Asia – including the World Championships which take place each non-Olympic year. There are seven disciplines: 2- and 4-man Bobsleigh, Women´s Monobob and 2woman Bobsleigh, men and women’s skeleton as well as Para Bobsleigh.