Hyundai Rides With Chelsea As Global Automotive Partner
June 11, 2018
English FA Cup holders Chelsea have named South Korean car manufacturer Hyundai as its official global automotive partner.
Under the terms of the agreement, Hyundai’s logo will appear on the London-based football club’s match shirt sleeves from next season. The arrangement, for all domestic matches, will be for the men’s and women’s sides, through to the academy.
Chris Townsend OBE, Chelsea’s Commercial Director, said of the deal: “We are delighted to be announcing our new partnership with Hyundai that will see this iconic brand appear on the sleeve of our match shirts from next season.
“At Chelsea we pride ourselves on partnering with some of the world’s leading companies and we look forward to working closely with Hyundai as they seek to reward, engage and entertain our global fanbase.”
Andreas-Christoph Hofmann, Vice President of Marketing & Product at Hyundai, added: ‘We are thrilled to begin a new partnership with Chelsea – a successful and ambitious club that matches the global scale and challenging spirit of Hyundai.
“Just as we always place the customer first, so we have always positioned fans at the heart of our activities throughout our long-running engagement in football. We will be taking the same approach with Chelsea fans around the world as we kick off this new partnership.”