Hyundai Sponsor ICC in USD44m Deal

The International Cricket Council (ICC) have signed their final sponsorship deal with Hyundai Motor Company to become the governing bodies first official car partner, in a deal worth US$44m, for the duration of a new five-year agreement.

Under this agreement, ICC officials and players will use Hyundai cars for official transportation for the duration of the ICC Cricket World Cup 2011. Additionally, Hyundai will be the transportation partner for ICC’s other competitions, such as the Champions Trophy, Women’s World Cup and the World Twenty20, among other exclusive rights.

Arvind Saxena, director, marketing and sales, HMIL, spoke at a press conference yesterday, February 8, stating: “The estimated cost of the partnership between ICC and HMIL is more than Rs 200 crore (two billion) for the next five years. It includes the ICC deal as well as the cost of our media campaign.

“The cost of the media campaign will be varying in future. It keeps changing every year depending on various factors.”

HW Park, CEO HMIL, said at the signing ceremony on behalf of Hyundai: “The ICC Cricket World Cup is one of the biggest sporting extravaganzas and we are proud to be part of this event. Hyundai shares ICC’s deep-rooted passion for cricket and remains committed to supporting the game in the future as well.”

Haroon Lorgat, chief executive of the ICC added: ” We are very glad that two Korean companies, LG and Hyundai are now associated with us, which will also help to develop cricket in that country.

“Hyundai has an opportunity to enhance their brand around 105 countries where ICC is deeply involved.”