Hyundai Oilbank to Title Sponsor South Korea’s K-League

Subsidary of Hyundai Heavy Industries Group, Hyundai Oilbank has agreed to become title sponsors of South Korea’s top-flight soccer league, the K-League, replacing another relation of the multinational South Korean conglomerate, the Hyundai Motor Company.

As of the new season, the league will be officially known as the Hyundai Oilbank K-League 2011, with the title sponsors also holding branding rights for pitchside advertising hoardings at K-League stadiums. Additionally Hyundai Oilbank will be afforded various promotional and public relations opportunities on and off the pitch.

Kwon Oh-Gap, chief executive of Hyundai Oilbank, stated: “Although the amount of the sponsorship is not disclosed it will naturally become known at some point. I’m confident that my company will benefit from the partnership, probably ten times as much as the initial investment.”

The Yonhap News quoted a Hyundai Oilbank official saying: “We’re pleased to be the title sponsor for the K-League, which will make a fresh start in 2011. We will try and help football grow more popular and also raise our brand recognition through marketing.”