Hyundai and Kia Benefit from European Championship Deal

Korean car firms Hyundai and Kia  increased their profiles significantly through their role as official sponsors of Euro 2012. The firms became cars of Euro 2012 in 2010. According to a survey by Frankfurt-based marketing research institute Forsa, the sponsorship deal has been a success. The number of people who remembered seeing a Hyundai commercial increased from 29 percent at the start of the tournament to 49 percent. Kia’s figure increased to 53 percent from 45 percent. {jcomments on}