Hull Exchange Totesport Sponsorship with Cash Converters

English Championship soccer club Hull City have named Cash Converters as their new main sponsors, replacing Totesport, in a deal believed to be worth more than US$1.6m.

The global second-hand goods exchange company have agreed a two-season deal with the club, with the option of a third year, and take over from bookmaker Tote which was recently purchased from the UK Government by fellow betting group Betfred.

Hull City chief executive Mark Maguire confirmed: “It is the biggest sponsorship deal in the club’s history in terms of the commercial gain. There was a lot of competition for a deal like this and it amounts to one of the biggest partnerships in the Championship. Cash Converters saw us as a very proactive club which is going forward and can help us develop their brand. They saw huge potential here and were impressed that we reach 250,000 kids each year through our community projects.

“It is also important for the club to be associated with an international brand and a growing company. Cash Converters are working in partnership with the ECB and the FA, so hopefully people will see this and be proud that we have beaten Premier League competition to strike a deal with a strong commercial partner that is a global and vibrant brand, whilst at the same time not compromising ourselves commercially.”

Reports in the local press suggest that Cash Converters’ sponsorship will see the Tigers receive some $800,000 during each of the 2011/12 and 2012/13 seasons, with the possibility of an extension in 2013/14.

David Patrick, chief executive of Cash Converters UK, said: “We are very excited about the prospect of sponsoring the club as it looks to regain its place in the top flight of English football. We looked at a number of clubs in the Championship and the Premier League, but the stadium, supporters, new ownership and manager made Hull City the most appealing option by far.

“Cash Converters plans to work closely with the club and its supporters, to enhance the matchday experience and also offer fans the chance to win exclusive money-can’t-buy prizes. We hope the new partnership will prove a great success for the brand, the club and its excellent supporters, we’re very excited about it.”