Amidst the ongoing pandemic with no live sports taking place, Belgian Pro League and Belgian pay-television and telecommunications company Proximus managed the heroic task to connect fans, players and clubs by using StriveCloud’s scalable technology.
How The Belgian Pro League Connected Fans At Home With Esports
How The Belgian Pro League Connected Fans At Home With Esports
Amidst the ongoing pandemic with no live sports taking place, Belgian Pro League and Belgian pay-television and telecommunications company Proximus managed the heroic task to connect fans, players and clubs by using StriveCloud’s scalable technology.
The Challenge
The Solution
Proximus and Pro League Joined Forces
The gap created by live event cancellations opened the door to the virtual world. As more and more people stay indoors, esports and video games are being played at record levels. This is an opportunity for clubs and leagues to re-connect with their fans digitally by organising esports competitions.
These types of events are an easy way to introduce fans of traditional sports to esports, which may be the only competitive events not cancelled in the coming months.
The Belgian Pro League and Proximus decided to partner up and organise FIFA 20 esports competition for their fans to make up for the lack of live league matches.
The Proximus Pro League e-Cup invites fans to register to represent their favourite Pro League team in online friendlies across the course of the week in EA Sports’ FIFA 20 game.
The results
StriveCloud provides the digital arena for the Proximus Pro League e-Cup competitions
Pro League and Proximus decided to organise online competitions for fans. But making sure the digital experience is set for success required correct conceptualisation and fast deployment on a scalable technology that simply works.
With StriveCloud, this happened in 4 steps over 1 week.
