How edisn.ai Powered High Engagement For Champions Basketball Network
March 9, 2021
The Champions Basketball Network (CBN) is an online broadcasting destination where fans can embrace their #1 sport through a range of quality content. The CBN features coverage like live college and high school games as well as professional player events via digital streaming and also features live television broadcasts.
Increased viewership and lesser regulation has opened up newer channels of engagement and monetization. edisn.ai started working with CBN to meet these goals. As a start, edisn.ai powers the CBN “Game of the week”, the most popular game during the week.
CHALLENGES
- Broadcasters are facing new challenges with reduced viewer attention and competitor for screen time from other apps
- The medium of consumption has moved from television to mobile devices and broadcasting to streaming
- Personalisation has become the new normal with varying user interests and needs
SOLUTION
- edisn.ai uses computer vision and AI powers to make the videos interactive
- edisn.ai’s player recognition makes watch a game an engaging one
- Users can click on players on the screen and check out statistics, bios and buy exclusive merchandise
BENEFITS
Broadcasters and brands:
- Popularize the event giving better returns to sponsors with greater branding opportunities Increase merchandise and ticket sales
- Higher fan engagement with betting and unlocking offers
Players:
- Increase their brand awareness as an influencer with fans and sponsors Monetise using custom merchandise
- Share success by promoting personal sponsors
- Get noticed to make it to the bigger leagues
IMPACT
CBN noticed higher engagement on the edisn.ai powered games and greater view times of games!