The House View: Sportel, Artificial Intelligence and Me: How AI can play a transformational role in evaluating and reshaping fan engagement
October 18, 2023
October is always a bustling month for conferences, but one event that truly stands out for me is Sportel Monaco. It has been over four years since I last attended, and I am eagerly looking forward to hearing about new innovations driving the broadcast industry. One particular area that has piqued my interest, and one that I intend to delve deep into, is the transformational role that Artificial Intelligence (AI) is playing in evaluating and reshaping fan engagement from a broadcast and rights holder perspective.
One specific area that has caught my interest is the transformational role that Artificial Intelligence (AI) is playing in evaluating and reshaping fan engagement from a broadcaster and rights-holder perspective. I plan to delve deep into this subject and attend the panel that discusses . Can AI revolutionize your understanding of your audience and deliver the content they crave? Can AI handle tasks like drafting contracts and proposals?
As a market leader in this space, I am looking forward to hearing Magnifi’s CPO Ashwin Limaye, Dave Gillett, Head of Media Rights, Extreme E and TK Gore, Head of Sports Business Development, KISWE.
Interestingly, Magnifi, built on an AI solution, has revolutionised the way sports highlights are created, personalised and distributed, and I am keen to see the difference it can make to the post-production workflows.
My view is fans are seeking new ways to engage in real-time with their favourite sports. The power of AI for fan engagement is nowhere more evident than in its capacity for personalisation. We’re living in an era where Gen Z and the emerging generation demand a highly personalised experience from broadcasters, OTT platforms and sports rights holders to provide fans with live or non-live content tailored to their unique tastes. Whether it’s a highlight or exclusive behind-the-scenes access, AI-driven personalisation ensures that fans feel seen, heard, and catered to like never before. This is something that we talk about a lot in our Masterclass+ events and provokes much discussion around best practice and how to best deliver.
Another area which presents both an opportunity and a challenge is content automation. Automation will play a pivotal role in optimising content distribution. It can tailor content for various platforms, schedule posts for optimal audience engagement, and even adapt content based on real-time feedback. It is entirely “normal” these days to be able to create and distribute a 5-minute package of the best bits of a 90-minute football match without any human intervention!
The marriage of AI and social media & liner broadcasting is a powerful force driving the evolution of digital communication and content creation. The future of social media broadcasting is intrinsically linked to AI’s capabilities, and those who lead in this space have a unique opportunity to shape how it communicates and connects. By embracing AI while maintaining a strong commitment to ethical practices, we can harness its transformative potential to create a more connected, informed, and empowered world through social media & broadcasting.
That’s it for now! See you all in weeks’ time, and I look forward to connecting with old acquaintances and fostering new connections. Please do get in touch to meet with myself or Jay Stuart.