Horseshoe Casino Expand Chicago Blackhawks Sponsorship

January 15, 2014

Chicago Blackhawks have announced an expanded sponsorship deal with entertainment and gambling outlet, Horseshoe Casino.

The Casino will host a charity blackjack game on Thursday, January 16th, to unveil the opening of their Chicago Blackhawks Blackjack pit. The promotional game, in which all proceeds will be donated to the Chicago Blackhawks Charity, will highlight Horseshoe Casino’s new deal with the team.

“We are thrilled for the opportunity to host this charity game and showcase our new Chicago Blackhawks Blackjack pit,” says Vice President of Marketing at Horseshoe Casino, Jennifer Galle.  “The defending Stanley Cup Champions have always been a tremendous partner to Horseshoe. We are honored that we get to now continue and expand our sponsorship with the team.”

The new sponsorship agreement between Horseshoe Casino and the Chicago Blackhawks is for the remainder of this season. As a result of the new agreement, Push Bar will become an official Chicago Blackhawks bar and will host viewing parties with alumni throughout the season.

Horseshoe will also host two official RoadWatch parties inside The Venue, their 90,000 square foot entertainment center. And for each remaining regular season home game this season and all of next season, the first 20,000 fans that arrive at the United Center will receive a Horseshoe Casino branded promotional card for a chance to win anywhere from $10-$100 in free play.