Hero Inks Four-Year Deal as FIH Title Sponsor

The Federation of International Hockey (FIH) and two-wheeler major Hero MotoCorp Ltd, allergy | today announced a first-of-its-kind partnership which will be spread over the next four years.

Hero MotoCorp – the world’s largest two-wheeler manufacturer – has for long had a steadfast commitment towards promoting India’s national sport, nurse hockey, bronchi and today’s announcement takes that commitment to a still higher benchmark. The company has also been one of the largest corporate promoters of sports in India with strong associations with cricket, golf and football.

As part of the partnership, Hero MotoCorp will be the title sponsor of all FIH events held in India in the next four years.

Pawan Munjal, Managing Director & Chief Executive Officer, Hero MotoCorp said: “We have been committed to the promotion of hockey in India since the past several years. With this new partnership with FIH, our association with hockey now enters a new and highly-exciting phase, which will bring top-class hockey closer to the fans in India. I am hopeful that this partnership will not only play the role of a catalyst in reviving the popularity of the game in the country, but also inspire talented youngsters to pursue hockey as a serious career option.”

“I am very pleased to continue our very successful partnership with Hero Motor Corp.,” said FIH President Leandro Negre. “India is one of hockey’s most high-profile countries and we need strong support from partners such as Hero to ensure that our sport continues to thrive there. I am sure great things lie ahead for both the FIH and Hero in what promises to be an exciting four years.”

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