Havas Appoint Uwe Alten as Managing Director of Havas Sports & Entertainment Germany

Havas Sports & Entertainment (HS&E) have announced the appointment of Uwe Alten as Managing Director for the network’s office in Frankfurt.

Alten brings over 20 years of experience in consumer engagement and live events internationally across sports and entertainment.

ailment sans-serif; font-size: 10pt;”>He joins the network from Sports Rights Solutions where as a shareholder he provided strategic consulting for brands and rights holders. Prior to this role, generic he was Managing Director at Schmidt und Kaiser/GMR, see working on activations around several FIFA World Cup, UEFA Euro and Champions League Competitions.

Alten has worked for a host of brands including Mercedes, Allianz, Wella, Opel, Audi, Hyundai, Kia, and The Coca-Cola Company, among others.

His expertise and understanding of fan communities around sport and entertainment will help strengthen and develop HS&E’s offer in the German market, where the agency has been operating since 2007, delivering award winning projects for a variety of clients including Sparkasse, Hyundai, Kia, Puig and Lacoste.

Alten said: “I am thrilled to be joining HS&E and look forward to growing the brand engagement capabilities of the global network in Germany. It is an award winning agency, who picked up a Cannes Lion in 2012 among other awards, and whose compelling and innovative communications solutions brings value to clients.

“I am excited to build on the success of such a dynamic and passionate team.”

Speaking exclusively to iSportconnect, Alten added: “Germany is a very mature sponsorship market in all aspects. Sports is the main driver and with the success and financial stability of the German Bundesliga and the passion in Germany for a wide range of sports, there are plenty of opportunities to look into.

“Furthermore the increase desire for music from the consumer side and the potential to reach them through digital communication opens new doors for discussions with clients.”

When asked what 2013 holds for Havas, Alten told iSportconnect: “There are a wide variety of initiatives. Clearly we have a lot of business opportunities with our Havas sister agencies to develop the consumer engagement of their clients, as a lot of briefs in the communication market involve experiential projects.

“In addition we want to be recognised by the global German players as a resource to help them internationally, as we have the global footprint, cultural knowledge, and the experience. As a global market leader, we can design and implement engagement solutions for brands across borders, more than any other agency.”

Lucien Boyer, President & Global CEO, HS&E added: “Having someone of Uwe’s calibre at the helm of our German team reflects our ambition for this market. Uwe will benefit from the resources and backing of our global network of 35 offices in 20 countries to deliver insight-led and creative campaigns for important German and international sponsors.

“In a mature marketplace where competition is high, I am confident that Uwe’s leadership and vision will take our German business to new heights.”

Sven Traichel, CEO, Havas Media Group Germany went on to add: “We are delighted that Uwe is joining HS&E to develop the German offer and build on the structure that we have successfully set up over the last years.

“With his experience, I am sure that he will expand the scope of our services further and continue to create integrated solutions for our clients, as well as winning new business and building synergies throughout the Havas Media Group in Germany.”

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