Harlequins To Wash Laundry With Persil
May 22, 2019
Harlequins has named Unilever’s laundry brand, Persil as the its Official Community Partner and Official Laundry Partner.
Under the three-year agreement, Persil will support the work of the community team to augment and accelerate its offering of grassroots rugby through camps, schools and club programmes in order to encourage more children and families outside.
Unilever Vice President of Home Care Gemma Cleland added: “We are very excited to be partnering with Harlequins to deliver Persil’s promise to ensure more children and families enjoy the great outdoors. Harlequins’ grassroots offering is the perfect platform for us to achieve this and we are looking forward to working with the various teams to realise our goal.”
Jim Eyre, Harlequins Chief Operating Officer commented: “We are delighted to welcome Persil on board. It is a great joining of brands with similar objectives – to get people outside, to learn and enjoy rugby and of course get dirty. We look forward to working with such an exciting partner who will help us continue to deliver one of the best community rugby coaching programmes in the country.”