Harlequins and New Zealand Rugby announce a strategic partnership
March 2, 2018
Harlequins has announced a cooperation agreement with New Zealand Rugby, which will see the London side strategically linked with the World Champions both on the field and behind the scenes.
As part of the partners, Harlequins and New Zealand Rugby will cooperate on a number of projects in relation to playing and coaching resources, team training and commercial leverage opportunities.
Harlequins’ chief executive David Ellis commented: “I’m delighted to be able to announce Harlequins’ strategic partnership with New Zealand Rugby. The All Blacks are the benchmark of excellence for all teams, so to be able to align with them both on and off the pitch will be of significant benefit to the Club.”
New Zealand Rugby chief executive Steve Tew said: “This is new territory for New Zealand Rugby and this unique relationship will open some useful connections in that part of the world. With its strong ex-pat community, London is of key strategic importance to New Zealand Rugby, and when you factor in our shared relationship with Adidas, this cooperation agreement is a very natural fit.
“This alignment will create significant opportunities for both sides, with players, coaches and staff able to learn from different environments with different people, challenges and cultures.”