Globo sign Olympic Snapchat deal

Globo, the Brazilian media giant, has signed a late deal with Snapchat to provide Olympic content.

It will be the first time Globo will offer sports content via social media.

The deal will be a mixture of user generated content and Globo’s own coverage.

In December, Globo ensured they would be at the heart of South American Olympic coverage for years to come, as they were awarded the rights for the Olympic Games by the International Olympic Committee through to 2032. The rights cover all platforms, including free-to-air television on a non-exclusive basis, and pay-television, internet and mobile on an exclusive basis.