Global Gaming Brand Evil Geniuses Select CSM Sport & Entertainment As Agency of Record
February 17, 2022
CSM Sport & Entertainment has secured global gaming and esports brand Evil Geniuses as its newest premier client, expanding CSM’s reach into the gaming and esports industry.
As the new agency of record of sponsorship sales for Evil Geniuses, CSM will assist the company in identifying, developing and securing commercial partnerships with high-profile brands that will further expand Evil Geniuses brand recognition with global audiences.
Evil Geniuses is a leading global gaming and esports company with teams competing in the world’s most popular esports titles, including League of Legends, Counter-Strike: Global Offensive, DOTA 2 and VALORANT. Led by CEO Nicole LaPointe Jameson, Evil Geniuses is an organisation that is bold without being bound by expectations as they plot their path to victory by developing world class talent through cutting-edge technology, health and wellness programs, and education.
“Evil Geniuses is a true pioneer in the world of esports and gaming, with a long history of being at the forefront of the industry,” said Matt Grandis, Chief Commercial Officer at CSM Sport & Entertainment. “With CSM’s existing network and expertise in the commercial partnerships sector, we see this as a great opportunity to introduce Evil Geniuses to new brands and audiences across the world who share their values.”
As a globally recognised company in gaming and esports, Evil Geniuses has partnered with leading brands, including establishing itself as a top choice for those looking to enter the esports space for the first time. Evil Geniuses’ prior and existing partners include Monster Energy, Bud Light, TUMI, Coinbase, Absolut and English Premier League club Wolverhampton Wanderers FC.
”We’re thrilled to bring on CSM Sport & Entertainment as our new sponsorship sales agency as we leverage their expertise working with global brands to further expand our roster of commercial partners,” said Leonard Edwards, VP & Head of Global Partnerships at Evil Geniuses. “We’re always looking for the very best talent to be a part of the Evil Geniuses team and CSM Sport & Entertainment have the experience we crave while sharing our values and commitment to spreading the #LiveEvil mentality to new brands and audiences.”
For more information on CSM Sport & Entertainment, including a look at our services and past campaigns, please visit https://www.csm.com. You can also follow us on Twitter at @CSM_Worldwide or Instagram at @csm_worldwide.