Glasgow 2014 Boosted by Gaining First Sponsor

Glasgow 2014 are officially gearing up for the Commonwealth Games after announcing Harper Macleod law firm as their first sponsor.

Harper Macleod will be a Tier Two sponsor, the first of three such announcements due to be made this month. 

They company have been unveiled as the Official Law Firm of Glasgow 2014 Commonwealth Games, providing a number of services, including legal support on commercial contracts, sponsorship, broadcasting, anti-doping, and licensing.

It is another sound investment for the Harper Macleod, which is the only Scottish law firm to be appointed to the London 2012 Pro Bono Legal Advice and Representation Service.

Glasgow 2014’s branding is based upon time, data, and measurement – who can swim the fastest, jump the highest, and lift the heaviest – so Harper Macleod’s sponsorship will be focused on embracing these defining moments for individuals, from athletes they represent, to their members of staff, to the people of Glasgow and Scotland.

“Harper Macleod is a highly respected Scottish law firm with great pedigree in the sporting world,” said Lord Smith, Glasgow 2014 Chairman.

“We are really pleased to be in the position of appointing Tier Two sponsors just under three years out from the Games. When you look at previous Games, we are ahead of the curve and hope to continue in a similar vein. Getting sponsors on board in this economic climate does have its challenges, but Glasgow 2014 has such a good story to tell that businesses like Harper Macleod couldn’t wait to be formally associated with us in this way,” he added.

Harper Macleod LLP, founded in 1988, is one of Scotland’s leading commercial law firms and already has strong sporting links.

Professor Lorne Crerar, the chairman of Harper Macleod, said: “This is one of the most exciting events to befall Scotland in recent years so we’re delighted to be on board as the Official Law Firm of the Glasgow 2014 Commonwealth Games. The Games are a defining moment for Glasgow, and Scotland as a whole, as the opportunities for local businesses will be profound and should provide a real boost at a time when our economy needs it most. 

“The Games will provide a unique opportunity for our firm to use its diverse range of commercial legal skills at Scotland’s largest multi-sporting event.”