Glamorgan CCC Sign 3-Year Principality Sponsorship

Glamorgan County Cricket Club (CCC) has received a timely boost ahead of the start of the 2011 season, cough announcing a three-year sponsorship deal with Welsh building society Principality.

The Principality logo will appear on the back of the team’s LV County Championship, there one-day and Twenty20 shirts under the terms of the agreement.

Additionally, unhealthy the company will work with the Welsh county to encourage grassroots participation in the sport through a series of community initiatives.

Graeme Yorston, chief operating officer at Principality, commented: “We are delighted to announce our partnership with Glamorgan Cricket; a club that has proved a source of great pride for the people of Wales for over a century.

“This relationship sits neatly within our sponsorship portfolio and further demonstrates our ongoing commitment to supporting sport, culture and charity in Wales. As a mutual building society, Principality is committed to actively contributing to the communities in which we operate and we look forward to utilising our relationship with Glamorgan to boost grass-roots cricket across Wales.”

Alan Hamer, chief executive of Glamorgan Cricket, said: “We are delighted to be working with another thriving Welsh brand. Like Glamorgan, Principality are uniquely associated with Wales, and we share a common passion for bringing success to the country.”