Gildan Becomes Official National Sponsor of Triple-A Baseball

Triple-A Baseball have inked a multi-year agreement with Gildan to make the leading supplier of t-shirts, activewear, underwear and socks an official national sponsor of Triple-A Baseball.

In addition to its sponsorship across all 30 Triple-A clubs, the three-year agreement means Gildan will be the Title Sponsor of the 2012 GILDAN Triple-A Baseball National Championship Game and telecast, which will be televised on the NBC Sports Network. In 2013 and 2014, Gildan also will be a presenting sponsor of the Triple-A All-Star Game currently on the MLB Network.

The national sponsorship includes an in-park presence at every stadium throughout the season as well as integrated media components such as programs, website banners, radio and television advertising in addition to game tickets and more.

Recognized for quality, comfort, durability and value, the Gildan(R) brand is worn by active families, aspiring athletes and enthusiastic fans on the playing fields and in the stands everywhere. Gildan’s partnership portfolio emphasizes engagement in fun family events. With its nationwide reach and loyal fan base, the Triple-A Baseball sponsorship is a valuable addition.

“Triple-A Baseball is a great American tradition. Generations have grown up feeling they’re an intimate part of this accessible experience. At Gildan, we have been part of fun family events in our customers’ lives since the early 1990s,” said Rob Packard, Vice-President Marketing and Merchandising, Gildan Retail. “This partnership, supporting 30 talented teams bringing home runs to hometowns with dedicated and passionate fans in great cities across America, is a perfect fit for our brand.”

Randy Mobley, CEO, Triple-A Baseball, said: “We are excited to partner with Gildan. We view this sponsorship as a brand match on numerous levels as both organizations are value-driven and heavily associated with great times and special family memories.”

With a history dating back over 125 years, Triple-A Baseball has been in existence longer than the NFL, NBA, and NHL. Today, you’ll find 30 teams across two leagues throughout the United States developing talent for major league affiliates while providing affordable, family entertainment for fans of all ages. 

by Ismail Uddin