Gfinity and BBC announce deal to broadcast esports live on BBC Three
July 28, 2017
Gfinity has announced a ground-breaking new partnership with the BBC that will see live esports broadcast on BBC Three.
Tournament games and exclusive short-form video content from Gfinity’s Elite Series will be aired for the next six weeks.
Live coverage every Friday, Saturday and Sunday will incorporate popular titles Street Fighter, Counter-Strike: Global Offensive and Rocket League.
The partnership will also include a live blog around each broadcast, plus lifestyle sections focusing on the stories behind the players taking part in the Elite Series.
We’re delighted to announce our new partnership with @bbcthree & @BBCSport, in association with the #EliteSeries.https://t.co/ZR6Gaw8ggV pic.twitter.com/frSCYj7mG7
— Gfinity (@Gfinity) July 28, 2017
Neville Upton, CEO, Gfinity plc says: “This is an incredible moment for the Gfinity Elite Series and for esports fans in the UK and internationally.
“Our partnership with BBC Three will bring Elite Series live and lifestyle content to millions of new viewers and showcase the incredible dedication and passion of professional gamers.
“We are extremely excited to announce to all of our fans, players and partners that for the next six consecutive weeks the Elite Series will be broadcast live on BBC Three.
“The BBC is one of the world’s most renowned and respected broadcasters and their commitment to the Gfinity Elite Series is a defining moment for esports and we are very proud to be a part of it.”
Damian Kavanagh, Controller, BBC Three says: “Esports has become hugely popular in the last few years with young audiences so it’s great that BBC Three can bring this to a mainstream audience and create new habits with younger audiences as we stream three of the most popular games on BBC Three across the weekend.”
For the first time ever, eSports are coming to the BBC Three m8. #bbcesports pic.twitter.com/s7XGEIvEEK
— BBC Three (@bbcthree) July 28, 2017