Generali Versicherung Becomes New Main Sponsor of Four Hills Tournament

Generali Versicherung AG has become the Main Sponsor of the Four Hills tournament ski jumping series, being held from 29 December 2012 in Oberstdorf, Garmisch-Partenkirchen, Innsbruck and Bischofshofen.

The new commitment extends the company’s long-term involvement with top skiing events. As a long-standing partner of Infront Sports & Media, the insurance group will be present at 20 FIS Alpine Skiing World Cup events this season.

Referring to the brand’s logo, Generali’s Marketing Director Tilman Buchner said: “We are delighted that the Vierschanzentournee will be staged ‘under the wings of the lion’ for the first time. There are only few other sports events Austrian fans follow as passionately, counting on top performances of the domestic elite. This demanding sport stands for dynamism, power and courage and therefore fits very well with the Generali brand values. With the Vierschanzentournee as the most prestigious ski jumping series we are complementing our sports sponsorship involvement, which includes skiing, football and tennis amongst other disciplines.” 

Besides Generali, BAUHAUS, bet-at-home.com and Honda are involved with the Vierschanzentournee as Main Sponsors; engelbert strauss has been secured as Presenting Partner. “All sponsorship packages available have been successfully distributed. This result underpins the continuous popularity of the Vierschanzentournee,” added Michael Witta, Managing Director Infront Austria. “The sporting surprises of the young World Cup season will ensure that once again several million television viewers will follow the ski jumping events at the turn of the year, resulting in a high visibility for the five sponsor brands.”