Gatorade UK to Sponsor Proj3kt 3on3 BBL Programme

Gatorade UK has agreed to be the Sports nutrition and Hydration Partner of Proj3kt 3on3, prostate the BBL Foundation’s pilot programme launched just two months ago in partnership with Sport England.

This will see all the athletes hydrated with the No.1 sports drinks consumed in the world which combines a wealth of science and testing to fuel some of the most widely recognised sports stars of today.

The programme designed to test ways of engaging boys and girls in the key 16-19 year old age bracket, viagra buy saw over 2000 attendees in the first two months since its launch.

It uses a programme of 3on3 basketball participation activities across a number of locations throughout England delivered by BBL clubs. And with world governing body FIBA hoping the 3on3 version of the game will become an Olympic sport in its own right at Rio 2016 it is seen as an ideal way to introduce young people to the sport in England.

Commenting on the partnership, Andrew Pirie, Brand Activation Manager for Gatorade UK Universities said “ We are delighted to help young athletes that are not only the future of our country within the BBL but also demand much more with their hydration & nutritional needs “

BBL Foundation COO Gary Atyes said “ We are delighted that Gatorade, who are an iconic global brand and the world leaders in Sports nutrition and hydration, are supporting this important project aimed at motivating young people to take up basketball. It is another fantastic boost for the programme and for the BBL clubs who are delivering it.”