FTX Partners With Mercedes-AMG Petronas F1 Team
September 24, 2021
The Mercedes F1 Team is delighted to announce a new long-term partnership with FTX, a leading global cryptocurrency exchange.
This relationship will span multiple race seasons with the FTX logo being featured prominently on both the cars and the drivers.
Part of the FTX branding will be unveiled during the upcoming Russian Grand Prix, scheduled to take place on Sunday 26 September, and will continue to expand leading up to the start of the 2022 season.
In addition to the branding on both the car and team drivers, as a team partner, the FTX logo will also be featured on the team’s fleet of Mercedes-Benz trucks, in the garage, and on all Partner logo displays in the trackside hospitality and communications facilities.
FTX will also have access to Mercedes-AMG Petronas Formula One Team members, including drivers Lewis Hamilton and Valtteri Bottas to further expand the reach of the FTX brand to Formula One’s global fan base through marketing initiatives.
In addition to being a team partner, FTX and Mercedes F1 will also look to embark on other strategic initiatives together such as the integration of FTX Pay, an NFT collection, and corporate social responsibility initiatives which will be announced and rolled out at a later date.