French Rugby Federation announces new Altrad commercial partnership
January 9, 2018
The French Rugby Federation (FRF) has named Altrad as its official shirt sponsor.
The long-term commercial deal is worth £30 million (€35 million) and will allow Altrad Group to support France’s first-team while the nation hosts the Rugby World Cup 2023.
An FFR statement read: “The FFR is delighted with this new partnership, all of whose funds will be dedicated to the development of Amateur Rugby.”
France will wear their new shirts for the first time when they kick off their Six Nations Championship campaign against Ireland on February 3rd.