French Football Federation appoints NetEase as official online media partner in China
December 11, 2017
The French Football Federation (FFF) has appointed NetEase Media Technology as its official online media partner in China. The deal represents a ‘new step’ on the organisation’s mission to spread French football abroad.
As part of the partnership, NetEase will have access to exclusive content including interviews with France’s men’s national team throughout the 2018 FIFA World Cup.
The media company will also have access to Les Blues training sessions and press conferences throughout the global tournament that is being held in Russia between 14th June and 15th July next year. The financial terms of the agreement were not disclosed.
NetEase previously partnered with Brazil and Spain’s national teams throughout the 2014 FIFA World Cup.