Free swimming initiative to be launched by British Gas

British Gas is to give away free swims at health clubs, hotels and leisure centres around the country as part of its latest sponsorship of British Swimming.

The British Gas ‘3 Free Swims’ campaign has expanded its initial offer of one free swim for customers last year. The initiative saw over 300,000 people take part.

As part of the new campaign, customers are entitled to three free swims at over 500 pools across the UK until 30 November 2010. British Gas is hoping it will appeal to all age groups and increase participation in sport.

British Gas is the main sponsor of British Swimming, and has pledged £15 million (US$23 million) to support the sport at all levels.