Fox Sports expands World Cup coverage with Twitter and Snapchat agreements
January 10, 2018
Fox Sports has announced new Snapchat and Twitter agreements for the 2018 FIFA World Cup in Russia. The expanded relationships will provide dynamic opportunities tailored to each respective social media platform and the broadcaster’s audience.
Alexis Ginas, SVP of Cross-Platform Solutions, FOX Sports, said of the deal: “These exciting collaborations with Twitter and Snapchat mark a major opportunity to leverage the world’s greatest sports moment and our talent beyond the TV screen.
“Alongside our FOX Sports-owned properties, they’ll help amplify this summer’s incredible live events programming – 64 matches total at the FIFA World Cup. We’ll immerse fans in the ‘beautiful game’ even further through our experts and fun, creative content from Moscow.”
As part of the agreement, Fox will produce a 30-minute live show streamed exclusively on Twitter from Moscow’s Red Square each match day.
FOX will also provide near-live video highlights to Twitter for each game, including every goal scored as well as video featuring interviews and press conference clips.
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Anthony Noto, COO at Twitter, said: “We are excited to collaborate with FOX Sports to bring an exclusive daily live show, expert analysis and video highlights from the 2018 FIFA World Cup to Twitter alongside the best curated real-time conversation.
“Passionate soccer fans will need to look no further than FOX and Twitter to find everything that’s happening at this summer’s tournament.”
On Snapchat, FOX Sports will produce a Publisher Story that chronicles the day-by-day drama of the month-long tournament.
Ben Schwerin, Snap’s Vice President of Partnerships, added: “We’re thrilled to be one of FOX Sports’ first digital collaborators for the FIFA World Cup.
“What makes the tournament so exciting for us is that we are going to be able to deliver our community a perspective of the global game that brings them not only into the roaring stadiums in Russia, but also to those celebrating in cities around the world.”
