Formula One appoints Ellie Norman as head of marketing
June 30, 2017
Ellie Norman has been appointed as Formula One’s new head of marketing.
Norman joins the motor racing body from Virgin Media, where she served as head of advertising for five years.
During her time at the telecoms giant Norman led memorable brand campaigns including a ‘9.58 seconds’ advert starring Usain Bolt.
She was also responsible for a transition away from the sponsorship of V Festival towards strategic partnerships at Southampton Football Club, Bafta TV and EGX.
Sean Bratches, managing director of commercial operations at Formula One, said: “Ellie’s appointment represents the latest addition to our expanding management team, aimed at increasing engagement with Formula One fans globally.
“Her previous experience across major automotive and media brands will help Ellie to drive Formula One’s marketing strategy forward.
Norman added: “The commercial potential of the brand is enormous and I can’t wait to work with Sean and the growing Formula One team to unlock new opportunities to engage with Formula One fans around the world.”